Factors influencing people to shop groceries online Australia 2019
According to a 2019 survey carried out by ProdegeMR about the factors that would persuade consumers to shop for groceries online, around 61 percent of respondents said they would shop online if shipping was free. Elsewhere, around 17 percent also said they would shop online if it could be guaranteed that fruit and vegetables were fresh.
Online grocery shopping in Australia
There are a wide variety of reasons why consumers may prefer to do their grocery shopping online. In a 2019 survey into these reasons, the two biggest reasons given were the convenience of buying groceries online and time savings, with 20.79 percent and 12.64 percent of respondents citing these reasons. For the largest Australian supermarkets, Coles, Woolworths, and Aldi, their customers are turning to the internet to order their shopping. In 2018, 34 percent of Woolworths customers, as well as the same share of Coles customers, said they would consider shopping online. For Aldi shoppers, the figure was slightly lower at 26 percent of the company’s customers.
The wider Australian supermarket industry
In terms of total grocery spend, the Woolworths Group took a share of 34 billion Australian dollars, Coles Group took 27.4 billion, and Aldi took 12.8 billion Australian dollars. Moreover, there has been a steady growth in retail turnover over the last ten years, increasing exponentially from 72.44 billion Australian dollars in 2008 to around 109 billion Australian dollars in 2018. Retail spending has seen similar growth patterns and was at 90 million Australian dollars in the same year.
Online grocery shopping in Australia
There are a wide variety of reasons why consumers may prefer to do their grocery shopping online. In a 2019 survey into these reasons, the two biggest reasons given were the convenience of buying groceries online and time savings, with 20.79 percent and 12.64 percent of respondents citing these reasons. For the largest Australian supermarkets, Coles, Woolworths, and Aldi, their customers are turning to the internet to order their shopping. In 2018, 34 percent of Woolworths customers, as well as the same share of Coles customers, said they would consider shopping online. For Aldi shoppers, the figure was slightly lower at 26 percent of the company’s customers.
The wider Australian supermarket industry
In terms of total grocery spend, the Woolworths Group took a share of 34 billion Australian dollars, Coles Group took 27.4 billion, and Aldi took 12.8 billion Australian dollars. Moreover, there has been a steady growth in retail turnover over the last ten years, increasing exponentially from 72.44 billion Australian dollars in 2008 to around 109 billion Australian dollars in 2018. Retail spending has seen similar growth patterns and was at 90 million Australian dollars in the same year.
